Pink Eyeliner: How To Wear the Eye Makeup Trend Everyone Is Crushing On (2024)

Pink eyeliner isn’t the first shade one thinks of when planning to go bold with their makeup — with blue or green making more easy-to-wear options, but there’s something to be said about rosy hues and their ability to catch the eye. 2023 gave us #Barbiecore, which demanded all things pink to take centerstage, from clothes to bags and shoes, and not too long after, pink makeup had a big beauty moment as well. While most are likely to gravitate towards blushes or lipsticks, this is a staple that stands as a cool new addition to beauty boxes. And it’s more versatile than you’d imagine. Below, we take you through everything to know about the trend, and how to wear it like a professional.

How to wear pink eyeliner

Pink eyeliner may look cool, but it can be quite confusing to navigate which pink eyeliner pencil would make the perfect choice, and how to pair it with mascara and other makeup products correctly. Luckily, some of the biggest celebrities and makeup artists in the world have proven time and again that these looks will always make a statement. So why not take inspiration from them?

Pink eyeliner inspo from celebrities

Rihanna

Trust Rihanna to take basic eyeliner and give us a Gen-Z winged liner look. The musician went all-out with her pink liner makeup by mixing and matching colors — and this isn’t the first time we’ve taken notes from her all-eyes-on-me makeup.

• To begin, Rihanna used a bubblegum pink liquid liner to create a perfect cat eye.
• Accents of blue and green liquid eyeliners were added on top of the pink for a bold, color-blocked finish.
• A hint of pink eyeliner along the waterline, and copious amounts of mascara finished things off.

Amina Muaddi

• Amina Muaddi worked the pink liquid eyeliner look by extending a coral pink liner in towards her waterline and adding a shimmering eyeshadow to create a party-ready combination.
• For an extra dose of drama, the designer mixed two shades of pink liquid liner, opting for a neon number towards the inner corners of her eyes.
• Layers of mascara added the final touch to her playful look.
• Remember: It’s always a good idea to go with a waterproof eyeliner if you’re planning a long day or evening out to ensure your eye makeup lasts.

Gigi Hadid

Gigi Hadid is no stranger to bold makeup looks, and her smudged out pink eyeliner and mascara combination is one for the books.

• The model opted for a neon pink eyeliner, which she then used to cover her entire eyelid, blending the color out towards her temples to create a wing-like shape to accentuate her bone structure.
• Notice how she went the romantic route by pairing her eyeliner with pink lips and a hint of pink on the cheeks, and even a matching pink turtleneck to create the perfect tone-on-tone, picture-perfect moment. If this isn’t an easy pink eyeliner look, we don’t know what is!

Lily Aldridge

If you’ve always wanted to try pink glitter eyeliner but are a bit too shy for the bold look, why not take cues from Lily Aldridge? Instead of using one statement-making product, the American model paired her hot pink eyeliner with shimmery eyeshadow for a celebratory look that’s the perfect balance of playful and feminine.

• Aldridge started by applying her pink eyeliner along the top of eye to create a perfect line.
• She then also added a hint of pink eyeliner on her waterline.
• To accentuate the pink eyeliner under her eye, she layered on a dash of classic black liner to the mix for a deeper contrast.
• Finally, a generous dose of shimmering eyeshadow along the eyelids brought the whole look together seamlessly.

Pink eyeliner ideas from makeup artists

Why not wear pink eyeliner and mascara together?

• To create this easy and impactful look, makeup artist Kelsey Hopman began with a shimmering glitter eyeshadow on the eyelids.
• A liquid pink eyeliner was used along the inner corner of the waterline, and outer corner of the eye to create an abstract winged eye.
• Dots of liquid pink liner were then used to accentuate the eye area.
• To really make the pink pop, pink mascara was added along the lashes to complete the look.

How to wear pink eyeliner with eyeshadow

• Makeup artist Rowi Singh’s pink eye makeup proves that nothing elevates eyeliner quite like an equally bold eyeshadow.
• The look was created by first using a red liquid liner to create a shape on the eyelids.
• A mix of pop pink and fuchsia pink eyeshadow were then applied to fill in the eyelid space within the red liner.
• As a final touch, bright pink eyeliner was used inside the waterline, and a dot of red eyeliner under the eyes brought in a whimsical touch.

Also Read:How to Clean Your Makeup Brushes, According to Lisa Eldridge

How do I choose the right eyeliner color?

Unlike neutral shades like black or brown, pop hues can be quite challenging to shop for when it comes to eye makeup. Often, the questions one asks when thinking of buying eyeliners in a not-so-basic color like pink is “How do I choose the eyeliner color?” With so many options to choose from, picking the perfect shade of rose may sometimes feel impossible — but not if you keep a certain set of guidelines in mind. Below, a few pointers on how to find a shade of pink eyeliner that matches with the color of your eyes.

• Best eyeliners for light colored eyes: While baby pinks are always a safe choice, they can tend to disappear against the skin, especially if your eye color is in the blue-gray family. Therefore, darker shades of eyeliner like magenta, fuchsia or rani pink make a stronger choice, promising to make your eyes pop.
• Best eyeliners for dark colored eyes: Dark eyes can carry off almost any shade of eyeliner, so the world is your oyster in this case. While hazel to brown eyes reflect neon pinks beautifully, deeper shades of brown veering towards black make a beautiful contrast against pastel eyeliners.
• Best eyeliners for special occasions: Pink metallic eyeliners make a great choice for festive occasions. More versatile than you may think, these liners can be used to create a graphic eye makeup look, or can also be diffused to give a shimmering eyeshadow effect.

Pink eyeliners to buy

You’ve seen your favorite celebrities sporting the beauty trend, you’ve also seen how makeup artists like to use it, and you’ve now identified which shades will look best for your eye and skin color. So why not take the plunge? Below, a peek at some of the prettiest rosy-hued liners worth investing in, whether you’re planning a party that demands sparkles, or a simple day out with friends.

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